Zhihu has begun to pay attention to paid content.

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In June 2018, Zhihu announced that it would upgrade the "Knowledge Market" to "Zhihu University". "Zhihu University" consists of "Class" + "Book" + "Training Camp" ” jointly form a product system, and Zhihu announced that the “Super Membership” will be officially sold. The launch of the membership business means that Zhihu has officially entered the content payment track. According to Zhou Yuan's statement, “Zhihu's membership business really got on the right track with the launch of Yanxuan membership in 2019." Yanxuan membership focuses on paid online novels. According to 21 Judging from the data released by Zhihu's official website in January 2019,


story columns with anecdotes and Bulgaria Email List romance as the main themes accounted for 87 of the top 100 most popular salt selection columns. At present, the popularity of romance-themed stories on Zhihu is still For example, the top three on Zhihu's TOP100 story list are "Heartbeat Again: The Tender Love that Will Accompany You to the End" and "The Scheming Is Only Visible to You: Two-way". "Secret Love, Sweet Conversation" and "The King's Heart Is Finally Seen: The Brave Heroine Perseveres in Pursuing Love" are all romance themes. From the perspective of paying user scale and activity, the launch of "Yanxuan" is undoubtedly a good thing, but in terms of content,  






this will further dilute Zhihu's tone. What does Zhihu mean by commercialization? Picture source Zhihu It is worth mentioning that although Zhihu is also developing membership business, this part of the revenue does not account for a large proportion of total revenue. Zhihu's paid membership business has grown in three years: The quarterly revenue was 320 million yuan, 669 million yuan, and 828 million yuan, accounting for 23.70, 22.59, and 33.25 respectively. How much of this was paid for knowledge and how much was for online articles. It is not clear to the outside world. .