As a result these LinkedIn figures are

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However, as we noted in the Facebook section above, changes in audience reach figures published in Meta's ad planning tools don't necessarily correlate with overall changes in their platforms' active user bases. LinkedIn users in Colombia in 2023 Linkedin digital statistics 2023 Digital Marketing Statistics 2023 By Kepios Figures published on LinkedIn's advertising resources indicate that LinkedIn had 12.00 million “members” in Colombia at the beginning of 2023. However, note that LinkedIn's advertising tools publish audience reach data based on total registered members , rather than the monthly active users that form the basis of the ad reach figures published by most companies.


other social media platforms. not directly comparable to figures from other social media platforms published Saint Lucia Email List on this page or in our Digital 2023 reports. The company's advertising reach figures suggest that LinkedIn's audience in Colombia was equivalent to 23.1 percent of the total population at the beginning of 2023. However, LinkedIn restricts the use of its platform to people over 18 years of age, so it is also useful to know that 31.1 percent of the "eligible" audience in Colombia uses LinkedIn in 2023. For additional context, the reach of LinkedIn ads in Colombia was equivalent to 30.5 percent of the local internet user base (regardless of age) at the beginning of the year.




As of early 2023, 49.5% of LinkedIn's advertising audience in Colombia were women , while 50.5% were men . Growth of LinkedIn users in Colombia Data published in LinkedIn planning tools shows that the potential reach of LinkedIn ads in Colombia increased by 2.0 million (+20.0 percent) between 2022 and 2023. On a quarterly basis, company data reveals that the size of LinkedIn's advertising audience in Colombia increased by 1.0 million (+9.1 percent) between October 2022 and January 2023.