The greatest value of advertising

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At present, the demand for creativity at the company's marketing level is not that great. The company will survive well without creativity or even advertising. More importantly, being creative will put the head of Party A’s brand or marketing department at risk for their careers. Because creative ideas that go out of the ordinary are often risky. If you do it well, everyone will be happy, but what if it fails? What the advertising company will lose is just a business, while the brand manager is betting on his own future, so it is better to stick to the steps. What is the most important thing about a big company? It's not wrong. Making fewer mistakes is more important than innovation. Talented players working in big companies are doing each other a disservice. Big companies don’t need overly good or mediocre people, they need excellent mediocre players. I had a discussion with Mr. Caitou. The general idea is that large companies pull out the people who are divided into points and suppress the people who are divided into points. The company as a whole is a huge super army of points. There is no need for individual heroes to rush, as long as all the soldiers maintain If you move neatly and step forward, you can crush your opponent. The point is to be neat and tidy, and individual heroes with ideas will disrupt the legion. Traditional large companies can remain invincible for a long time even if they honestly focus on product quality and maintain their capillary-like channel network without investing in innovation in marketing and promotion.


In addition to traditional large companies, start-up brands do not need creativity. 3. Do creative-oriented advertising companies still have value? Positioning or Huahua-type companies are particularly suitable for start-up brands or brands that do not require premium prices to solve basic brand recognition and business management problems. What they produce is not creative in the eyes of creative-oriented advertising companies, and may even be looked down upon, but it is really effective. Red Bull changed its advertising slogan from "Drink Red Bull when you are tired and sleepy" to "You have more energy than you think". This seems like something that an ordinary advertising company can do. But this was a major misstep on a business level. Dongpeng Special Drink was a big bargain and was directly changed to "Drink Dongpeng Special Drink when you are tired and sleepy". Which advertising company dares to mention its creativity like this? It is estimated that if you are not fired by the boss, you will be scolded half to death by Party A, but Hua said, why not use good slogans? Most of the customers who come to the creative hot store where I work are international brands or big local brands. Although they also emphasize the need for "product-efficiency synergy", most of them do not have strict requirements for creativity to be immediate, because there are many things that need to be immediate. Choices, such as planting grass, live streaming, promotions, etc. creative oriented  India Car Owner Phone Number List companies lies in injecting vitality into super brands and providing smarter solutions for brands with upgrade, transformation or premium needs.






If a brand is in the stage of survival, it is unrealistic to expect a creative advertisement to make the brand famous or turn around overnight. It’s better to solidify the basic aspects of marketing, finish the dinner, and then think about creative afternoon tea. Author: Chen Wuyong, WeChat public account: Chen Wuyong (ID: wuyongzhiyong) This article was originally published by Chen Wuyong on Everyone is a Product Manager. Reprinting without permission is prohibited. The title picture is from Unsplash and is based on the CC license. The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services. The Psychology of Big Sale Marketing - Why do all big sales use the pre-sale + final payment promotion method? Follow Xunkong - Comment, browse and collect. Release your eyes in minutes, put on your headphones and listen~!  : : There are four main career development paths for product managers: professional line, management line, project line and self-employment. The management line refers to moving to a management position and leading a team.