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Each of these events can wreak havoc across the network and impact your website as well . Which is why you should constantly analyze the situation over time… but to do so, you will need our advice for your 2023 SEO Audit !What it is and why do an SEO Audit in 2023Inside and outside a site there are a variety of factors that, combined, can influence its position within the SERP . For those who manage a site or work in the search engine marketing sector , it becomes essential to have a method and procedure to keep all these factors under control: the SEO Audit.This is a process that allows you to analyze your site from different points of view to identify problems or errors that could hinder its positioning on Google, as well as identify strengths that can be highlighted.If every year the situation on the web changes due to algorithmic updates and the arrival of new competitors, by applying an SEO Audit procedure, it will be possible to guarantee that your site always stays on top of fluctuations and changes, managing to react promptly .
And this also applies when doing local SEO !The SEO Audit is therefore WhatsApp Number List a procedure that should be performed regularly over time to evaluate whether:There are issues related to on-page SEO.There are backlinks from less authoritative sites and/or there are sufficient backlinks from valuable sites.The site offers a quality user experience.There is duplicate or poor quality content.There has been a loss of organic traffic due to site health issues or incorrect website indexing.In summary, we can say that the SEO Audit in 2023 represents an indispensable tool to improve the performance of the website on search engines, stay abreast of the latest developments and outperform the competition.The tools to use for your SEO Audit 2023In addition to numerous factors to consider in the SEO Audit of a site, there are also various tools, some free and others paid , which allow you to carry out the essential checks to check the SEO optimization of your site.Here are some of the most famous and used ones that can be useful for the 2023 SEO Audit:Semrush: a platform for analyzing sites that offers several features, including Site Audit . This tool allows you to get a complete overview of your site's performance, identifying technical issues, SEO errors and optimization suggestions.Google Analytics 4 : the web analytics tool offered by Google that provides a wide range of metrics and data on the performance of your site, including the number of visits, pages viewed, average time spent by users and much more.Google Search Console: This is also provided by Google and allows you to monitor and optimize your site's indexing as well as organic performance and technical health.
You can identify any ranking issues and see how your site appears in the SERP.Google PageSpeed Insights: again from Google, evaluates the loading performance of your web pages for both desktop and mobile versions, giving you specific suggestions to improve loading times and the user experience of your site. Also includes Core Web Vitals assessment .Screaming Frog: is an important SEO analysis tool. It allows you to perform a complete scan of your website, detecting technical problems, structural errors, duplicate content and other information crucial for site optimization.SEO Zoom: is an SEO analysis and monitoring software, similar to SemRush, that offers a wide range of features. It allows you to perform in-depth analysis on your keywords, monitor your site's ranking in search engines, analyze your competition and get optimization suggestions.Ahrefs : is a suite of link intelligence tools that also allows you to analyze the link profile of a site, providing information on backlinks, anchor text , organic keywords, traffic, and so on.These tools are just a few of the many available to conduct an accurate SEO Audit and improve the performance of your website. Choosing the right ones to use will depend on the specific needs of your project and the resources at your disposal.
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发表于 2024-3-4 13:11:40