Analyse the impact of content and forms As

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You know, the key to inbound marketing is the right content, at the right time, on the right channel. And above all, for the right leads! But to be sure that your content is targeting the right people, you need to analyse the impact of that content. For example, what pieces of content do poor-quality leads download first? You can learn a lot by looking at the buyer’s journey of these leads. Then, identify the type of content involved (e.g., template, white paper, guide) and the subject of this content.

If too many leads that download this content are later rejected, then the Phone Number Data content might not be targeting the right people. Here are some actions you can take: Check if your content promise is correct. For example, do you state that your content is designed for a B2B audience? If you don’t, you might attract B2C visitors who aren’t at all part of your target audience. Check if your content is still relevant. For example, some content that you’ve previously published might no longer be aligned with your current objectives, product, or service. To ensure content continues to remain relevant, consider taking some content offline, updating it, or lowering its score in your lead scoring system.




Analyse the level of engagement of leads Generating leads is good. But turning these leads into qualified MQLs is even better.To be able to do this, you need to put in place a programme to nurture leads. This helps companies engage leads and move them forward in the buyer’s journey. And here again, you need to analyse the impact of your actions to qualify leads. Tracking the engagement of MQLs includes analysing: Their score, using a lead scoring system; The number of interactions with your company, e.g., number of online forms submitted, emails opened; The lifespan of leads: how long after a lead is generated are they qualified as an MQL.