Who is the media buyer and what does he do?

Amirmukaddas

Ale Lorenzi is an expert media buyer , a profession that is becoming increasingly important in the digital world, because it essentially deals with purchasing and managing advertising spaces to promote companies' services or products, and nowadays this mainly happens online . In this article we will analyze the figure of the media buyer in more detail, listing his duties and skills, but also highlighting the importance of online advertising in today's marketing world. The media buyer: who he is, what his tasks are As we said in the previous lines describing Ale Lorenzi's profession, the media buyer is a person who deals with purchasing and managing advertising spaces on behalf of third-party clients, generally companies that want to strengthen their online presence by promoting their products or services . The media buyer, therefore, operates with a strategic approach that moves in the areas of marketing and advertising , of which he must know the fundamental mechanisms, but it is equally important that those who carry out this profession are always updated on the news and trends of these areas.


From this we can therefore deduce that the media buyer must have solid skills in the field of marketing , even if he will not personally take care of all its aspects but will work alongside a team of experts. This therefore means that he must know and be able to conduct market research from which to then Denmark Telegram Number Data develop marketing strategies , which require the buyer persona to be identified , i.e. who could buy the service or product of the company he is targeting. to promote and therefore become a customer, and the most suitable platforms to increase the traffic of the company's web pages must also be identified, whether organic traffic or traffic achieved through paid advertising campaigns. Having said this, it is important to focus for a moment on what are today the platforms most used by media buyers like Ale Lorenzi. As we have said, to best carry out this profession it is necessary to always be updated on those elements of digital marketing that evolve over time and that follow the evolution of new technologies. Among these elements there are certainly the different platforms on which to advertise online, and which can bring both organic traffic and traffic from paid campaigns.




To date, for example, the most popular advertising platforms are Facebook Ads, YouTube Ads, TikTok Ads, Instagram Ads and Google Ads . Some of these have already been well known and solid for several years, while others, such as TikTok Ads, have only developed recently, but have already gained such great popularity that they are almost necessary for companies that want to increase their traffic and improve their online presence. Therefore, in essence, the media buyer must possess all those skills that ensure that he is able to draw up a strategy that takes into account the audience he wants to reach, the most suitable platforms for intercepting the desired audience, the company objectives, his strengths and weaknesses and strategies used by competitors.