How to sell intangible products

shikapatho

Selling intangible products is not that simple, as a service is extremely variable. There is no stock and consumption is made at the time of “manufacture”. These are some characteristics that make pricing, advertising and selling this type of product more difficult. But it is possible to use techniques to strengthen them! Understand how to do this in this article.


The nomenclature can be confusing, but the difference between tangible and intangible products can be easily understood with an example.

When we buy a shirt, we know exactly its characteristics: how it will look  whatsapp database on the body (when we try it on), whether the colors are pleasing, the type of fabric it has and what it feels like to put it on the body. Therefore, it is a type of product in the tangible product category .

In other words, tangible products are those that can be touched, are those that we can pick up, try, smell, feel their shape and taste, etc. They can be placed prominently in a shop window, for example.




So, intangible products are the opposite, they are those that we cannot do all of that. These are usually services , such as law, consultancy, medical consultations, beauty consultations, among others. The quality of a service can only be compared when purchasing it. But we cannot try before buying, unlike tangible products , where it is possible to evaluate some of their quality through sight and touch.

You can start by adding value to them . Promoting incentives is a way to make your service tangible. Services are sold as an experience, a moment, so the customer needs to be convinced of buying what is offered without being able to actually know what it is like.

But it is possible to make him “get a taste” of your service. Depending on the segment, you can offer free preliminary consultation, for example, so that consumers can better understand the potential of your work.