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The mobile application market is a highly competitive environment. With thousands of apps launched each month, succeeding in the game is increasingly complex.
To achieve this, a well-crafted app marketing strategy is essential. But what are the most effective levers and processes to increase performance? This is precisely the heart of the next Ad4Screen event!
The 100% Cross Device media and marketing agency awaits you on Thursday Country Email List November 16 at 8:30 a.m. for an exclusive round table with three renowned companies: KFC, Le Figaro and Décathlon. Come to the sublime setting of the Galerie Bourbon, in the 16th arrondissement of Paris, to discover how to give new impetus to your app marketing strategy.
Discover the levers to activate to boost your performance
For this new breakfast, Philippe Leclercq, CEO of Ad4Screen, will be accompanied by four speakers:
Mickaël Zollet, Director of Marketing Operations for Le Figaro;
Thibault Zimmermann, Product Marketing Lead at Decathlon;
Emile Arriat, Head of Sales & Marketing at Ad4Screen. The presence of these experts will be the opportunity to address all facets of a winning app marketing strategy, starting with acquisition. Indeed, standing out in a market with several million competitors requires developing a robust action plan based on several proven pillars.
Good referencing on application stores, the levers to activate for optimal app download campaigns or even the formats to favor are some of them. During this conference , the speakers will give you all their advice to boost your app downloads and stand out from your competitors.
They will also share their expertise on app retargeting, essential for retaining new users. This involves re-engaging an inactive mobile user who has abandoned a purchase or action on an app.
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发表于 2023-11-26 16:59:49