They say a picture is worth a thousand words

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Appealing to potential customers is always easier said than done. The goal, however, is to match a great site design with easy cues for customers to make a purchase, fill out a lead form or get in touch with your business. Here are five design elements that will aid your efforts to take potential customers through the conversion funnel. Mobile-Responsive Website Mobile Responsive StoreHaving a mobile-responsive website allows your pages to be easily viewed across all devices and screen sizes. As new devices roll out, users adapt to new screen sizes, so a responsive site paves the way for clean site delivery. If you really want your site to look good, you want to make sure you put your best digital foot forward.



Plainly speaking, responsive sites just look much better and are simple to navigate and  Fax Lists  understand. Responsive design is extremely important for mobile users, and website owners who are up to speed with the latest mobile SEO trends understand the impact it has on site rank. When searching online, users are more likely to turn to their mobile device. In fact, mobile searches have surpassed desktop searches in at least ten countries, according to Google. Responsive design not only looks good, but comes with several other benefits as well. It helps increase site speed and enhance the user experience, which both positively influence SEO. To help inspire you, take a look at some examples of great mobile designs Use Powerful Images There’s nothing wrong with a few stock images on your site. Stock images are quick, legal, and multi-functional for conveying your brand message. Power However, if you really want to make a great first impression, it’s best to utilize powerful images. If you sell products, try arranging for a product shoot; professional photographs help influence potential customers become to make a purchase. There are plenty of budget-friendly ways to go about creating beautiful images for your stock. If you sell services or information products, do your best to get creative.





For example, if you are selling an eBook to help makers generate revenue on Etsy, you might want to show high-res close-ups of artists and their crafts. Think outside the box and explore what other business owners are doing in your industry. Landing Pages That Encourage Scrolling Landing Page DesignWhen a visitor comes to your website, they don’t want to have to scroll endlessly to get the information they need. Establish a set of content hierarchies, allowing you to distribute the most important content at the top and filter its way down. Use signposts and visual cues to let the reader know that more information will be provided as they move further down the page. By encouraging scrolling without overwhelming the visitor with information, you’re increasing your chances of converting them into customers.