Amazon A+: how to create unique content for your product listing

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the communication of your site has only 1 responsibility towards those who are off target:It must make him understand in a few seconds that he will have to look elsewhereCan you recommend any tools or books that can help us understand and do more in-depth analyzes of user behavior?First of all, I would like to point out the fresh release of the second edition of my book .

"Neuromarketing and cognitive sciences to sell more on the web", with 30% of the contents updated and 100 extra pages of unpublished information on the topic. Among Italians, Luca Orlandini's book “Effective Landing Page” remains a must, but if you want to understand more broadly the psychological aspect of human nature in decision-making, the advice goes to the great classics.

“Slow and Fast Thoughts” by Nobel D. Kahneman, “Nudge th Europe Cell Phone Number List e gentle push” by another Nobel, R. Thaler and “Neuromarketing” by M. Lindstrom.Ethics in neuromarketing is a hotly debated topic. What are the guiding principles that you think should guide those working in this particular sector?We start from the assumption that the line of separation between what is persuasion and what is manipulation is.

very thin, so much so that the same communication techniques can be used to achieve both purposes.Persuasion is the ability to influence others by respecting the Win-Win principle: I win and the other person wins. For example, the approach of a woman who wears make-up and dresses elegantly to communicate her aesthetic value as much as possible is "persuasive", as is my attempt the .

other evening to convince one of mine by all possible means friend to go see the latest Avengers film, knowing that he would definitely like it. In fact, these two examples are not "manipulation": the advantage of the act of influence is shared between the 2 parties, it is precisely persuasion (win win).Manipulation occurs when only one party obtains an advantage, for example by lying or omitting.




information that is crucial to the choice. In the field of neuromarketing, to understand if I am acting ethically, I always ask myself "if I were trying to influence a person who is as expert as me in the topic I am promoting, would she consider everything I support correct and honest?"How do you see the field of neuromarketing in the near future?Growing rapidly, interest in the discipline is increasingly.