5 tips to choose a perfect Instagrammer for your online strategy

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Brands and communication agencies are aware that, today, the most effective advertising content is that which comes from people with a strong presence on social networks.


Along these lines, the collaboration of Instagrammers to promote brands or products has grown considerably in recent years. Here we give you 5 tips to choose an Instagrammer who will effectively help your online advertising strategy.

Tips for choosing an Instagrammer suitable for your brand's online strategy
As a general rule, Instagrammers and influencers tend to have deeper Email Data knowledge about what works on social media and what doesn't. Likewise, they have a special ability to create digital content that better connects with the public. Many times even better than the strategies that brand specialists or agencies can carry out.

Even so, these types of investments can be fatal if you do not work with the right people (instagramers). Therefore, it is very important to consider these factors when choosing the appropriate profiles to serve as the voice of our brand.

1. Check your number of followers, but above all your connection with the audience
One of the first factors that brands consider when choosing an Instagrammer for their online strategy is the number of followers they have. But it is also advisable to take into account the volume of audience that the same influencer has on other social platforms other than Instagram.



On the other hand, the fact that a brand collaborates with an Instagrammer for the simple fact that they have thousands of followers does not guarantee the success of an online campaign. For example, if a profile has hundreds of thousands of followers but has very few likes or comments , chances are that person influences almost none of their followers. It is very important, then, that for their online strategy, brands also consider the level of participation and interaction that the audience has with the Instagrammer in question: if they respond, comment and share on the publications, what percentage of the audience is repeated or new in each of the publications, etc.

2. How often do you post?
The second tip for choosing an Instagrammer has to do with paying attention to the frequency with which the Instagrammer posts on the social network.

For many, there is a direct relationship between the frequency with which the influencer publishes and the traffic or the rate of return of followers to their profile. It seems that when an Instagrammer regularly posts quality content, it makes followers more likely to comment or share. While a profile that does not publish frequently tends to obtain less loyalty from its audience.