Because they tend to have more

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desktop and mobile. The bad thing is that it is not an independent tool, but rather it is included within the Ads platform; This means that if you do not use Google Ads, you will have to set up an account to be able to use it. To start working with the keyword planner, we can put together a list of topics that we consider relevant to our

business a priori. Then, by running them through the tool, we will see what America Cell Phone Number List search volume each one has, and what type of similar searches users perform in the area. When choosing keywords it is important to keep this in mind: It may be easier to rank well for terms with low search volume , as there is usually less competition; but

that means less potential traffic. In turn, it may be more difficult to position well for terms with a very high search volume,  competition ; but if it is achieved, it usually translates into a lot of traffic. Long-tail keywords (for example, "marketing automation platforms") usually have lower search