Social signals Another valuable ranking

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It is a good outbound link building strategy . You might be interested in: Guest post, what it is and why it is useful for your digital strategy Finally, links to content already on your site help you organically link your pages for both Google and your visitors. making every page more precious. If yours is an authoritative page and links to another page on your site, visitors will navigate your site more easily, but not only that. The page authority of the first will also be transmitted to the web page to which it is linked. This will help that second page improve its ranking on Google and search engines.  factor is sharing your content on social networks. A study


conducted in by Cognitive SEO on million shares found an Buy Bulk SMS Service effective connection between social shares and positioning on search engines. Google has always specified that social share is not a direct ranking factor . Links from Twitter or Facebook cannot be considered the same as links from other authoritative websites. That said, there is no denying that the highest ranking pages in SERP have a lot of shares. The more your content is shared, the more people will see it and decide to share it. Translated, getting more social shares helps your search engine rankings , even if only indirectly. EXTRA TIP: Not only do you need to be present on social media, but you need to be able to






simplify the sharing of your content and amplify your brand's social signal. Real business information This last positioning factor is the typical last but not the least ! Especially for companies that have a local business. The presence (or absence) of commercial information is one of the most important local SEO positioning factors . For better display in SERP, don't forget to specify: Name, address and telephone number of your company or business The business listing on Google My Business and, where you can, on social media Reviews both on your website and on relevant directories like Yelp or other active ones The right geolocalized search terms (such as city, region, etc.)