Has the number of interactions increased?

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This will help you know if a blogpost is being read completely or if, on the contrary, they have abandoned reading it at the first opportunity. In addition, with this data you will also identify which blogposts your users read the most, thus knowing the topics that interest them most. Evergreen content Do you know which are your best blogposts? These are what we call evergreen and knowing them is essential to continue improving them, linking them and seeing their evolution. New users. Although having new readers of your blog is important, having the same users repeat means that you are on the right track and your blog is really liked. .


Social networks The entire range of social networks that we currently have have common Bulgaria Phone Number List metrics that we can take into account Reach of the publications, or what is the same, the number of followers who see your publications. Interactions it is important to review each month if interactions with our content increase or decrease. Have you had more comments or less? It is important to review this information, as it will allow you to know the tastes of your buyer personas and continue with the same style in your publications or, on the contrary, opt for another strategy. Number of followers.





Controlling this metric and checking if it increases is vitally important, since no matter how good valuable content you are generating, if you do not have followers who see it, it will be of no use! . Lead Generation One of the pillars of any Inbound strategy is the acquisition of new leads or potential clients. At least once a month, you should review this information exhaustively, paying particular attention to two aspects Where are your leads in the sales funnel Are they in the search phase or are they already making a purchase decision? Knowing this information will allow you to approach them in the best way and with the most appropriate content. How many of these leads ultimately become customers? If the percentage is very low, it may be due to two reasons your strategy is poorly planned and you are not attracting your.