We can elaborate a little more on the conclusion

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The specialty has its charm, knowing everything about your area of ​​expertise, being the expert, makes the difference. You can also give your customers more attention than anyone else, be the king of customer service. Now, for you to compete with a chance of success in an environment truly dominated by giants, you have to understand the current consumer journey. And this understanding, as we will see, necessarily directs itsactionsfor a given route. How to think about content marketing x e-commerce


integration I read an excellent American whitepaper from PowerReviews, Wuhan Mobile Number List Mapping the Path to Purchase – How Today's Consumers Navigate the Shopping Journey. The producer, as it is a review site (reviews or customer comments), clearly showed in its conclusions the importance of these opinions in an e-commerce. s, but first, let's analyze some numbers from the study. Then, we will make the most of these answers. The idea of ​​the study was to obtain






answers to basic questions: Where consumers begin their purchasing journeys. Why consumers choose certain channels. Where consumers go when they can't find what they want. How consumers decide whether to buy something online or in physical stores. The study showed a recent change at the beginning of the journey, Amazon surpassed search (read Google) as the starting point of the journey. We will see that this is symptomatic to support the main point of this article, the integration of e-commerce and content marketing.