Google Shopping Ads: optimize them as best as possible so as not to waste budget

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But how can you be sure that it is your adverts that attract the attention of potential buyers? Here are some tips that you can quickly implement to improve the results of your Google Shopping ads.What kind of audience can you reach with Google Shopping adsThese ads allow you to engage with a wide range of demographic groups , based on the specific targeting choices you make .However, the main advantage is that users don't even have to use Google Shopping to see the ads - they are instead shown on the standard search engine results page.


Since they appear in the regular SERP, the ads can also appeal to Special Data users who are not necessarily actively shopping on Google, but are looking for a specific product.Additionally, if you want to show ads to an even more targeted audience , you can use a data feed service that allows you to select more specific search terms that trigger your advertising content.Comparison between paid ads and free adsGoogle recently started offering free advertising options , in addition to traditional paid ads.Google motivated the decision with the desire to make advertising more accessible to all categories of companies during this difficult historical moment. So what are the main characteristics of the two types of adverts ?





If you advertise a product through a paid ad , it will appear at the top and bottom of the Shopping page, as well as in the standard SERP .Thanks to this broad visibility, paid ads continue to have an edge over the recently introduced free ads.By opting for a free advert instead , it will compete for visibility with the other adverts present in the Google Shopping carousel and will not appear on the standard SERP page.However, optimizing your feed effectively doesn't mean your ad has to appear after many pages. In any case, the competition will be greater and you will not have the same click guarantees as paid ads.