Their popularity is not only a successful case

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Conclusion As market competition intensifies and consumer demands diversify, food and beverages with unique flavors have gradually moved into the mainstream of marketing, becoming an important strategy for brands to attract consumers' attention, create topics, and increase sales. First of all, in the face of the involution and innovation problems in the fast-moving consumer goods market, brands have attracted public attention by launching products with strange flavors and going eccentric. At the same time, they have used strategies such as limited sales to create the effect of hunger marketing, which not only creates traffic but also It promotes the sales of regular products, thereby achieving the purpose of attracting new customers and


enhancing brand influence in the short term. Secondly, by Guangdong Mobile Phone Number List connecting with consumers’ emotions and cultural festivals, brands launch festival-limited products with a sense of ritual, which not only satisfies consumers’ needs for special experiences, but also deepens consumers’ emotional identification with the brand, thus establishing a strong foundation in their minds. Left an indelible impression. Finally, products with unique flavors have become a kind of social currency due to their uniqueness, which not only reflects the social dynamics between consumers, but





also shapes consumers’ social identity and sense of belonging to a certain extent, further enhancing the relationship between brand and consumption. the emotional bond between them. The phenomenon of food and beverages with peculiar flavors reflects the multi-faceted changes in current consumer culture, from brand strategy to consumer psychology, from market demand to social culture.  of marketing, but also a reflection of modern social and cultural trends and consumption. A vivid reflection of psychology.Sales bring back many various demands. How should we deal with them?