But recruit some office personalities to use in your marketing efforts.

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Cary… Humanize your brand Take a second to think about your favorite brands. Which ones stand out? For me, Rent the Runway, Charity Water, Wistia, and HubSpot instantly come to mind, and unsurprisingly, these are all brands that have mastered the art of humanization. Yes, some industries are easier to market; for instance, retailers and charitable foundations might have an easier time humanizing their brand than software or insurance companies, yet companies like HubSpot prove that humanizing a brand that might otherwise seem boring is indeed possible.


Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? The IT Numbers different between marketing that we listen to and marketing that is easily forgettable is the ability to create a relatable and humanized brand to spark a connection between our audiences.As marketers, you’re trying to gain traffic, generate qualified leads, nurture those leads into customers, retain those customers, and grow revenue, but take yourself out of that money-making mindset for a moment. How do you feel when you browse your company’s site? What about on social media channels and email marketing campaigns.






Are all the messages you’re sending out purely promotional? Did you ever stop to think that your brand could be 50X more successful if you stopped pushing solely sales-heavy content and started marketing as a REAL PERSON?By now, hopefully I’ve convinced you that humanizing your brand is crucial to long-term business growth. Here are seven ways to show your audiences the shining personalities behind your brand.to1: Show Off Your StaffUnless they’re ugly… Only kidding, I’m sure they’re beautiful, and regardless your audience wants to see them! No, you don’t need show off the introverted engineer (stereotype intended) or young college intern.