Omnisend vs Klaviyo: Best Features

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Both Omnisend and Klaviyo have powerful features for your eCommerce business and can use automated workflows to great effect.

Best Features of Omnisend
Omnisend will offer you the ability to create landing pages, something that b2c email lists Klaviyo lacks. Additionally, Omnisend has great SMS integration and extremely powerful automation features, allowing you to create automation workflows across multiple channels.




Plus, all of this can be done through the same automated workflow. Omnisend also has push notifications for browsers, something Klaviyo lacks.

Best Features of Klaviyo
Klaviyo is another email marketing platform for eCommerce businesses that offers a mix of tools and resources. For example, you can access email templates to maximize repeat sales and order value.

It's this level of detail that makes Klaviyo a good choice for eCommerce store owners looking for a robust email marketing automation platform. It is one of the best overall options for eCommerce marketing.

klaviyo analytics page for email campaigns

Omnisend vs Klaviyo: Reviews
Omnisend customer opinion
At the time of writing, Omnisend has 4.7 out of 5 stars and 678 reviews on Capterra.

"Awesome! Great, friendly and fast customer service, easy-to-use automations and pre-built templates, free course to get started, helpful contact lists and segments. "I wouldn't use any other software for my email marketing."