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Retail ecommerce is projected to grow by more than $50 billion during the next 12 months. This growth presents a huge opportunity for both new and experienced operators to experience significant ecommerce success. When it comes to achieving ecommerce success, knowing what not to do is just as important as knowing what to do. That's why we want to share 10 common mistakes that negatively impact ecommerce businesses of all sizes: 1. Underestimating Mobile Consumers are getting more comfortable making purchases from their mobile phones. On Cyber Monday, sales from mobile devices topped $1.5 billion, which was an increase of 39% from 2016. The growing influence of mobile shopping is why things like responsive web design are a must for ecommerce success in 2018 and beyond. Google's algorithm also uses mobile performance as a major ranking factor. 2. Not Writing Great Descriptions A lot of ecommerce sites that use drop shipping simply copy their product descriptions from manufacturers or suppliers.
Although this is fine to do as an initial placeholder, it's not ideal as a long-term solution. The problem with using generic product descriptions is they're not going to grab shoppers' attention. A description that's on dozens of other sites also won't help your page rank well in Google. If you want to create long-term ecommerce success, it's worth taking time to write great descriptions. You should focus on creating descriptions that simultaneously cover everything shoppers need to know asia mobile number list and tell a compelling story. 3. Overlooking Different Marketing Channels When you find a marketing channel that works, it's easy to fall into the trap of putting all your resources into it. The problem is if that channel stops working, your business is going to be caught in a bind. You can avoid this pitfall by making a conscious effort to test and build multiple channels. With something like content marketing, you will need to consistently invest for a few months before seeing any major results.
By developing and sticking with multiple channels, you can ensure that an event like Facebook changing its algorithm won't completely disrupt your ecommerce business. 4. Failing to Build Trust Consumers of all ages are much more comfortable buying online than they were just a few years ago. But that doesn't mean people will type their credit card information into any random website. If someone finds a product they like but encounters any issues that cause them to question the legitimacy of an ecommerce site, the chances of them buying are very low. That's why it's so important to build trust. Creating a great About page that profiles your business and team is a great starting point for building trust. Other steps like using SSL and trust badges during checkout help a lot as well. 5. Investing Too Little in Branding Branding was a big part of why Dollar Shave Club was able to sell their business to Unilever for $1 billion. The same is true for why PetSmart paid $3.35 billion to buy Chewy. As a new business owner, it's easy to dismiss branding as something that only huge corporations need to worry about. But if you want to achieve ecommerce success for years to come, building a real brand is a must.
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发表于 2023-10-7 14:15:45