Updates in the area: Discover the new Facebook tools

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By Mayara Maia
Facebook updates
The business market is showing a greater need to find more direct connections with potential online customers through different communication channels. Knowing this, Facebook has announced new tools to serve this audience. Continue reading and learn more about the updates in the commercial area.

What are Facebook tools?
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Facebook is a social network that provides an online space for conversations and sharing messages, links, videos and photographs.

Interaction between profiles and pages on Facebook takes place through tools available in free or paid format.

This entire communication channel has facilitated and brought contacts between customers, potential customers and companies closer together.

In this way, Facebook has been updated to meet the new needs of its business audience and provide ways to expand online businesses and manage marketing strategies . Learn more about its tools.

Free Facebook Tools
Cell phone next to computer shows Facebook image
Facebook offers free tools for posting and connecting.

You can post photos, videos, polls, and even milestones to engage your Page's users.

Similar to Instagram, on Facebook you can also publish Stories with photos and short videos.

It also has an Inbox space. Through it, it becomes easier to find all the communication information of a Facebook profile or page, favoring the maintenance of the connection with its users.

In addition to the three basic tools already mentioned, find Facebook Messenger and the Groups option.

While Messenger is a chat tool that allows businesses to reach users individually, Groups offers a space for broader communication between a brand and a group of users.

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Facebook Business Tools
Facebook Business Tools
In addition to all this, there are also tools considered commercial on Facebook. These include the option for Appointments, Events, Jobs on Facebook, Shops and Ads.

At scheduled times, it is possible to schedule appointments and commitments between users and brands through Japan WhatsApp Number List Facebook itself. With this tool, you can also consult appointment records and manage your calendar.

In Events, a company can announce commercial activities such as promotions, exclusive sales or new product launches. This way, every user interested in their events will receive reminders about the day and time of their scheduled activities.

The Facebook Jobs tool was created to help users who are looking for jobs become known and reachable, and for companies to advertise their search for these candidates.

The Facebook Shop tool exists for business owners to share their inventory and services with users on the network, as well as allowing them to make purchases, all in one place.




In Ads, brands can run their commercial ads on Facebook and track their performance based on placements and demographics in the Ad Center tab.

This happens when the entrepreneur chooses the option to promote ads. This is the only tool that is not free.

And to conclude the summary of the updates in the area that exist to date, there is also the option of tools that connect your Facebook, Instagram and WhatsApp accounts, offering more assertive communication between brand and customer. This latest update has been gaining more attention from the social network.