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This number may look significantly different from the values we've published in previous years, but please note that the sources we use to report and calculate social media user numbers have made significant and widespread revisions to their data in recent months. These adjustments to the source data mean that our latest data is not comparable to equivalent data we published in previous years, and readers should not view any differences in these data as true changes in social media use.

data points from trusted third parties, such as GWI and data.ai, shows that overall social media usage Saint Kitts and Nevis Email List has not declined significantly and is increasing in almost all countries. continues to increase. Therefore, readers should view such differences as "corrections" in the data rather than as signs of declining social media adoption. At the beginning of 2023, the number of social media users in Colombia was equivalent to 74.0% of the total population, but it is also important to note that social media users may not represent unique individuals (see our detailed notes on the data to learn more) Why).






t the same time, data released by major social media platform advertising planning tools show that as of the beginning of 2023, there were 36.25 million users aged 18 and above using social networks in Colombia, equivalent to 93.9% of the total population aged 18 or above. Exceed. then. More broadly, in January 2023, 97.7% of Colombia’s total internet users (regardless of age) used at least one social media platform. At that time, 51.7% of Colombian social media users were female and 48.3% were male.