The attention of visitors offer an experience that can transform them into leads Rather than handing out gadgets or holding a useless contest to win an iPad offer a free onsite consultation If you are selling a product bring samples and arrange a handson demonstration Instead of giving an iPad as a gift use it to collect contacts In other words create a dedicated landing page on your website and invite visitors to your stand to fill it out during the fair Theres no need to collect business cards or write down information in a pad Your new contacts will be able to fill out the online form and get the ebook in their email inbox instantly.
This is a useful activity to do If you are using marketing automation software you need to make the appropriate configuration so that you can correctly enter each collected lead into your CRM or marketing platform Now you have created the conditions for an experience Vietnam Email List to live at the fair and this can stimulate conversation about your company generating curiosity and potential visitors who will want to participate listen to your story and become potential leads organize a fair What to do after the Fair with Inbound Marketing Everything weve talked about doesnt make any sense until the leads you get turn into business opportunities.
Make sure you have a contact nurturing plan before you even go to the show As soon as the event is over and people go back to their routine they will forget about you and your company To avoid this situation create a contact nurturing campaign to launch at the end of the event Think about the experience your new contacts will have when they receive an email with the followup you promised plus some additional educational materials What will they think when they read another email from you one two or three days later Or a further email after a week.
发表于 2024-2-17 14:59:56
