Organic content tailored for users

Hihiva

SEO: in the decision-making phase, such as product pages and testimonials, reinforces trust and credibility. High-ranking organic results instil confidence in users as they finalize their choices.       Buyers JourneyThe Attribution Conundrum: Navigating the Credit Game: Attribution modelling involves assigning credit to various touchpoints along the customer journey, helping marketers understand which channels contribute most to conversions. Paid advertising and organic search often find themselves in a complex attribution game, with each vying for a share of the credit, this phenomenon is more evident in industries with longer sales cycles requiring multiple visits to the website from various sources.  


   First-Touch Attribution: Paid Advertising: Paid channels often australia mobile phone number excel in first-touch attribution, being the initial point of contact that introduces users to a brand. SEO: Organic search can also claim credit for first-touch interactions, especially when users discover a website through a specific search query. Last-Touch Attribution: Paid Advertising: Last-touch attribution models may credit paid channels for the final click leading to a conversion.




SEO: Organic search results can also stake a claim to last-touch attribution, particularly when users directly navigate to the website from an organic search result. Multi-Touch Attribution: Paid Advertising and SEO: Multi-touch attribution models, which assign value to multiple touchpoints in the customer journey, provide a more nuanced view. Both paid and organic channels contribute at various stages, and understanding this interaction is crucial for a balanced marketing strategy.       SEO Best Practices for Maximizing the Correlation: Applying SEO best practices is essential to capitalize on the correlation between paid and organic traffic.