This connection may make you less critical of facts, less defensive

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Think of times when stories have helped you better understand a concept. Maybe your teacher used a real example to explain a math problem. Stories help integrate abstract concepts and simplify complex messages. Taking a long, intangible concept and connecting it to tangible ideas is one of the greatest strengths of storytelling in business. Take Apple, for example. Very complex topics like computers and smart phones can be difficult to explain to ordinary customers. They have been able to describe the usefulness of their products to users using real stories. Instead of relying on technical terms that few customers understand, Apple uses storytelling . Stories promote and shape ideas Throughout history, people have used stories to promote cooperation and influence social behavior. There is scientific evidence that stories can change people's behavior. Stories engage our emotions. So, even if you are stressed and isolated, you can still relate to a story.




This connection may make you less critical of facts, less defensive, and easier to change your ideas. Data is phone numbers list powerful, but data without storytelling can lead to confusion, frustration, and conflict of opinion. This is because listening to stories engages different parts of the brain than data. When you tell a story, you ask someone to see a series of events from your point of view. The person listening to that story believes in the truth of what you are telling. If you are good at Storytelling, you may be able to influence that person's future behavior. Different cultures often respect skilled storytellers. The effect of storytelling on the spread of ideas picture (4) Stories bring people together As mentioned in the previous section, stories are a universal language. You will probably understand the story of heroes, oppressed people or people in love. All people process emotions and can share joy, hope, frustration, and anger. In a world surrounded by different topics, stories bring people together and create a sense of community. Regardless of language, religion, political preference, or ethnicity, stories connect people through the emotion and response shown to them. Bringing people closer with Storytelling picture (5) TOMS is a great example of this. By sharing customer stories, TOMS has created a movement that has not only increased sales, but also created a community. Stories inspire and motivate Stories make us human and the same goes for brands.







When brands become transparent and authentic, they help customers connect with them and others. Using people's emotions and revealing the good and the bad, how stories inspire and motivate, ultimately leads to action. Stories also strengthen brand loyalty. Creating a narrative about your brand or product not only makes it acceptable to people, but also markets your business. Few brands use this as a sales tactic, but ModCloth does it well. By sharing the true story of their business, ModCloth not only makes the brand authentic and valuable, but also inspires other founders and business owners. ModCloth inspiration using Storytelling picture (5) What is a good story? Words like "good" and "bad" are dependent on the user's opinion. There are a few non-negotiable components that create a great storytelling experience for both the user and the speaker. The characteristics of good stories are: Entertaining: Good stories keep the user engaged and interested in what happens next. Believable: Good stories convince the user of reality and make engagement easy. Educational: good stories arouse curiosity and add to the user's knowledge.