6. Exhibition Marketing

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Exhibition marketing is a method of opening a booth at exhibitions and events with the aim of ``acquiring leads'' and ``increasing awareness of your company's products.''Exhibitions and events attract visitors who are highly interested in the field.This is a highly effective method as it is easy to get people interested in your company and allows you to contact many potential customers in a short period of time.Marketing process 4 stepsMarketing is typically carried out in four steps.



Let's take a look at the details of each process.Marketing Special Data process 4 steps (work direction, making business decisions to choose the right way to success; business research forecasting, planning business strategy and analysis, landing page templates, content strategy, target analysis) businessman except with binoculars)Step 1 Do market researchThe first step in marketing is "knowing what your customers want."Therefore, as step 1, we will conduct research to gather quantitative and qualitative information using the following methods.[Research method to collect quantitative and qualitative information]Website access analysisReal store data analysisCustomer surveys and interviews Interview with internal sales staffSuchStep 2: Design a strategyThe second step is "strategy design.





Here, based on the data gathered through market research, we formulate a strategy for ``to whom,'' ``what value,'' and ``how should we provide it?''There are six frameworks commonly used in strategy design: Let's take a closer look at each method.[Framework used in strategy design]3C analysis4P analysisSTP analysisSWOT analysisPersona analysiscustomer journey mapFramework 1 3C analysis3C is an acronym for the following three words and is a framework for understanding the business environment surrounding your company.