Internal strengths and weaknesses For instance

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Case study: Coca-Cola’s campaigns faltered in 2015, and its profits started to fall. The use of SWOT analysis helped solve this problem as it was clarified. Its most significant strength points, such as its popular brand name, its distribution power, its coverage capacity, and market opportunities; In addition to its weaknesses and threats such as foreign exchange fluctuations, shifts in customer interests, the increasing interest of many consumers in health, reducing the sugar intake and soft drinks, and the increasing number of competitors in the market. After that, Coca-Cola has taken many steps to address these concerns and properly write them in the SWOT analysis to adjust and resolve the problems that occurred. Through these actions, the marketing, advertising, and promotional activities stepped up and increased, in addition to expanding into other drink categories.



As a result, within one year the share price rose from $33 to $35. In Conclusion, To conclude Phone Number Data from what we have displayed and demonstrated on the SWOT analysis, it was clearly explained how SWOT analysis works, and what is the importance of conducting a SWOT analysis. Due to the consideration that it is a strategy that helps in facing obstacles and developing work. Therefore, it is necessary for entrepreneurs to understand what SWOT analysis is, how to conduct it properly in the correct way to benefit from it completely. We can assist you if you are looking for other tools to help you improve your work, we have written on our blog about the Ansoff matrix and how you can use it to improve your work, along with a blog about the BCG matrix and how you use it to analyze your work, in addition, we have a blog that interprets the meaning of content marketing and how useful is it nowadays.









We would be more than happy to have you with us if you need any marketing service, contact us and we will provide you with whatever you need.To clarify, the SWOT is an analysis framework used to assess and evaluate a company’s competitive position and identify strengths, weaknesses, opportunities, and threats that the business face. SWOT analysis is an important fundamental evaluation model that measures what businesses can and cannot do. In addition, the SWOT analysis is also used to measure its potential opportunities and threats to take advantage of these opportunities, confront threats, correct weaknesses and turn them into strengths. Internal strengths and weaknesses For instance: (Operations, patents, competitive advantage, team members, geographical location, and product) can all change over time. They are all considered to be internal strengths and weaknesses in the SWOT analysis. External opportunities and threats For example: (Suppliers, competitors, prices, market, policies, and developed regulations). Subsequently, all of these opportunities and threats can be figured out using a SWOT analysis.