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What the customer wants to avoid or what he runs away from. Barriers and uncertainties . Anything that prevents or hinders your client from achieving his goal. If you can find answers to these points when researching your target, your sales letter already has an excellent chance of success. Sales Letter efficace, step : la Headline Always remember that the headline (or, if you prefer in Italian, the title) is the most important part of your persuasive sales letter. It is the element that determines the reader's


involvement and allows him to continue reading the sales letter. There 1000 Mobile Number List are several ways to ensure you write an effective headline. The first is to always have in mind who you are writing to . Has your recipient already contacted you?  and what you do? Has he already shown interest in you? My advice is to write a headline referring to the type of contact you have already had with the prospect. Have you filled out a form? Have you downloaded a brochure or guide? Do I write the headline or the text of my sales letter first? One piece of advice I would like to give you is to write the headline of the sales letter AFTER having created the rest of your email.






Once I have written the body of the sales letter and have perfectly framed its central topic, I prefer to write a headline that fits perfectly with the content. How to write a persuasive headline? In general, a headline with a question tends to work best for “cold selling”. Instead, headlines that get straight to the point , oriented towards benefit and advantage, work better for recipients of persuasive sales letters who have already passed one or more steps of your Marketing Funnel.