Clark Boyd CLARK BOYD Clark Boyd

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How did you get that job? How did you get that payrise? It's also listening to customers. Not just listening to the words on thesurface level but what’s driving them? What is it that you can get beneath thesurface that will help you understand them better? I believe there are four keyareas to focus on to future-proof your digital marketing skills: Data andcreativity These two areas are critical to digital marketing and it’s good todevelop skills in both. Network Marketing is about people and it always willbe. Make connections, collaborate, and get to know your peers. EI + AIEmotional intelligence and artificial intelligence combined could create thesuper worker of the future! Keep learning Take courses, use marketing tools,and show your passion for the industry. There are lots of short courses you cantake that give you a new perspective and introduce you to something new.


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CEO and founder of marketingsimulations company Novela. He is also a digital strategy consultant, author,and trainer. Over the last years, he has devised and implemented internationalmarketing strategies for brands including American Express, Adidas, and GeneralMotors. Today, Clark works with business schools at the University ofCambridge, Imperial College London, and Columbia University to design anddeliver their executive-education courses on data analytics and digitalmarketing. Clark is a certified Google trainer and runs Google workshops acrossEurope and the Middle East. This year, he has delivered keynote speeches atleadership events in Latin America, Europe, and the US. You can find him onTwitter, LinkedIn, and Slideshare. He writes regularly on Medium and you cansubscribe to his email newsletter, hi, tech. Categories:ArticlesDigitalMarketing Recommended For You Toolkits: Digital Marketing Interview PreparationToolkit Webinars: Webinar: What Does GPT Really