Legal writing is like its own language.

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The company blends best practices and several types of disclaimers to create something comprehensive. Dont be afraid to mix and match. A Beginners Guide to Email Marketing How to execute and measure successful email marketing campaigns Growing an email list. Remaining CANSPAM compliant. Using email automation. Segmenting your audience. Get Your Free Guide Learn more Getting Disclaimers Right If youre like me, writing legal documents is outside of your wheelhouse. Dont worry. With some outside resources, you can make your email program compliant without compromising quality. . Work with your legal department. Ive worked for companies regulated by the SEC and FTC whose legal teams wanted to review every single piece of marketing collateral we produced.


Some of the attorneys I worked with were fantastic, while others didnt get it one wanted to Lebanon Mobile Number List add disclaimers longer than my ads character count. To avoid conflict and overbearing reviews, be proactive in building a relationship with your legal counsel. Ask them to educate you on legal issues for email communications, to create a list of terms for you to avoid, and to help create your disclaimers. . Avoid legalese.  Its difficult to avoid legalese in writing documents, but it isnt impossible. Ask your legal team if you can edit some of the disclosures into plain language think simple words, short sentences, active voice. While your companys privacy policy may be out of your control, your emails arent.





Give a short paraphrase on why your privacy policy matters before linking to it in your email. Heres an example We care about your privacy! Thats why we wont ever sell your data to a third party. View our privacy policy. . Know when to link out. In emails, particularly on mobile, sentences quickly turn into long walls of text. Email disclaimers should be userfriendly and scannable with a clean design. That way, your readers can find what they need quickly without frustration. Many companies decide to provide links to their privacy policy, email preferences center, and contact page. For complex businesses, this keeps everything simple, clean, and easy to find. .