Lanren Tingshu which further extended Tencents layout in this battlefield Currently Tencent has as many as three long audio platforms Lanren Tingshu WeChat Tingshu and Penguin FM Although the positioning of the three platforms is different they still avoid fighting with each other Lanren Tingshu focuses on audio online articles WeChat Tingshu focuses on audio publications and knowledgebased audio and Penguin FM overlaps with the positioning of the first two thus appearing to be in an awkward position Although Lanren Tingshu operates independently after being
acquired QQ Music has basically moved all of Lanrens BM Leads content into its own Tingshu section which means that the same content is distributed on both platforms at the same time To a large extent they interact with each other Competing users However Lanren Tingshu should end up with the same fate as Penguin FM for the time being The China Online Audio Market Development Research Report shows that as of November the number of monthly active users of Lanren Tingshu is million although it is far behind the third Ximalaya is in the first echelon but it has proven that it still has
strong user stickiness As for WeChat Listening which was born out of the was updated four months ago As the pressure for commercialization of WeChat Reading further increases this year because the listening function of WeChat Reading is highly overlapping it cannot be ruled out that it will become The next victim of the shrinking front From to Tencent Music once regarded long audio as a strategic business that will continue to develop However on the one hand it found it difficult to pry open the content ecological fortress of .
发表于 2024-3-13 12:37:59
