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Appropriate style and right tools: here's how to write a notice to customers The holiday period is approaching and you need to announce the closing days, or do you need to better manage reminders for confirming appointments and any deadlines? Whatever your business, there are many occasions in which it is necessary to communicate with customers in a clear and timely manner, both to build and maintain a relationship of trust and for strictly practical reasons. Let's see, then, how to write an effective notice to customers and which tools to use. The importance of reminders for your brand If you manage a law firm, a dentist office, or any other business that requires you to receive clients (online or in person), you know how much missed appointments create inconveniences. Well, more than half of the appointments to which the customer doesn't show up happen simply because he forgets. Then there are the notices that need to be sent to remind you of payment and registration deadlines , to communicate return instructions , possible malfunctions of the site , to offer support before, during and after the sale and so on. Managing communication with customers is, therefore, fundamental to improving customer care and loyalty, but also optimizing the internal work of your company, avoiding waste of time and money. 5 tips on how to write a notice to customers Remembering and communicating something to customers may seem simple, but it's not at all.
The way in which we structure the notice, the words and the moment that are chosen, as well as Estonia Phone Number List the emotions that are aroused, in fact, are of fundamental importance for its effectiveness. Here is some advice: Be short and to the point The text must be clear. Immediately explain the reason for the warning in a clear and concise manner. Leave no room for misinterpretation. Use short, direct sentences to avoid confusion. Provide all necessary information regarding the notice, including dates, times, locations or any changes in service. Make sure you are detailed but don't go on too long. Be empathetic and courteous Demonstrates understanding and sensitivity regarding the possible difficulties or inconvenience that the notice may cause to customers. Use a friendly and professional tone to maintain a positive relationship, but always in line with your brand's tone of voice. Personalize the message Today it is essential to adapt communication to the person who uses it. The aim is to offer a personalized and quality experience. Digital technologies that allow the use of dynamic content through which it is possible, for example, to use the recipient's name, but also the data relating to him (think of any expiry dates that change from customer to customer). An example? “ Good morning Stefania , we can't wait to see you on May 30th at 3pm in our salon for your laser hair removal treatment . Remember to shave the area to be treated 24 hours before.
” Respect deadlines and consistency Try to send the notice to customers as soon as possible, especially if it concerns an urgent situation or an imminent change. In general, use alerts on the same periodic basis, because customers will slowly start to rely on them. If, for example, you usually remember the appointment three days before and then again an hour before, you will always have to maintain this pattern. Use the right tools Fortunately, it is possible to make use of high-performance direct communication tools such as emails and SMS, which are even more effective when it comes to remainders. In fact, these boast an opening and reading rate of almost 100%, do not require an Internet connection and can be personalized. Trust Ermes Pro to send alerts to your customers Now you know how to write a notice to customers , but you are surely wondering which tools to use to avoid ineffective manual mailings. This is where professional marketing platforms such as Ermes Pro come into play , which offers the automatic SMS service and the SMS advertising service to send personalized messages using highly profiled databases, therefore designed for companies that want to address speci
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发表于 2024-4-30 14:20:26
