Otherwise it is better to choose keywords with less competition. Intent Your keyword list should appeal to readers at different points in the buyers journey. Search Volume Any keyword with less than ten searches per month is not worth your time. Targeting the right keywordsImage source neilpatel.com Create detailed summaries for each content asset The next step to making sure your content calendar does its job is to create a brief description. Each planned blog topic needs a summary that explains the purpose of the content and how it will be created. The brief becomes doubly important when the editorial calendar team member isnt the one creating the content. The creator of the editorial calendar often has his own vision for each piece of content. If thats you its your job to convey that vision to the creator through an executive summary.
Otherwise you risk ending up with contentthe way you wanted it to. Content summaries are a lifesaver for teams using remote collaboration tools . Without the active monitoring that real collaboration offers it can be difficult to phot editor ensure that you are clearly communicating content requirements. A table of contents ensures that you are effectively closing the potential information gap. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials Are you interested in how much detail should be provided in the blogs accompanying documents The answer to this question often varies from team to team.
But here are some suggestions Identify the blog category Title Potential sources of information Primary and secondary keywords Competing articles Selected images Create Detailed Briefs for Each Content AssetImage source Unsplash Decide on a strategy for other media Blogging is often the main focus of an SEO content calendar. But thats not the only way to make the most of the structure and organization a content calendar offers. No content reaches its full potential in the marketing world on its own. The full potential of content marketing can only be used if there is cooperation between different structural units and mutually reinforcing measures are implemented on different platforms. It doesnt matter if they are related to your content marketing efforts. You can always add the following content opportunities to your marketing teams editorial calendar Social media ads Email marketing Online seminars Ebooks White books Signatures and messages in social networks Its a date Learning how to create SEO content means your brand will always have a steady stream of organic traffic that you can potentially convert into sales.