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Choose a larger range to get a better understanding of the entire chart profile. One of the issues affecting the appearance of the traffic graph is the end of the year holidays. At the end of the year, the traffic of most sites usually increases to a great extent, and after the start of the holidays, it becomes less than normal. As a result, the traffic graph of the site experiences a sharp decrease. Traffic drop on the website These issues need to be investigated, but they are not as stressful as a sudden and drastic drop in traffic.
Talk to the IT manager If the amount of traffic drop is severe, the first thing Phone Number List that comes to mind is the presence of technical problems on the site can check the existence of such problems. The site may have a long delay or the traffic has dropped due to the format change. Any large-scale changes to the site can have a great effect on its traffic. Also check the Google Analytics code so that it is the same as the code inserted on the website.
Use tools like Google Tag Assistant , Ghostery , or Google Analytics Debugger in the Chrome browser to make sure there are no problems in this area. Google search console has also been checked so that there may not be many errors in the monitoring part of the site. Also check the change in the number of indexed pages. Focus on site traffic sources So far, I have checked all the possible issues above but did not find any problem. In this case, it is time to go to the next step. Check the incoming traffic sources to see which ones have seen the biggest drop. The acquisition tab in Google Analytics gives you a better view of this issue.
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