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Can't send Messenger messages? Can't send FB messages to non-friends? In March 2020, Facebook updated its terms of use to prevent users from being bothered by too many promotional or spam messages . Now, if businesses want to use FB to send messages to everyone (including non-friends), they should use Facebook Message Tag to avoid being blocked and causing FB messenger to be unable to send messages.
What is a Facebook message tag?
In simple terms, message tags are labels for Facebook messages. They allow businesses to send important information or 1:1 updates to customers outside the normal 24-hour conversation limit (the 24 hours countdown starts from the time the customer opens the conversation). At the same time, Facebook officials will know the type of message through the label.
Before March 2020, merchants could send one additional message to customers outside the 24-hour limit. However, merchants can no longer send so many messages. If the other party does not reply to you within 24 hours, the merchant will not have the opportunity to send messages to the other party again.
In other words, message tags cannot be used for promotional purposes. Merchants cannot add promotional, discount, or other related tags to messages.
So what are the benefits of Facebook message tags? In fact, message tags are a tool for interacting with customers. The following are some good times to use message tags.
message tag Update event information (Confirmed_Event_Update)
Confirm your reservation or event attendance
Remind customers of upcoming events
Inform customers of the latest event arrangements
message tag Update after-sales information (Post_Purchase_Update)
Send Receipt
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