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Remember, however, that real-time marketing is a very responsible task. If you make any mistakes, your campaign could join failed strategies like the KFC and Adidas ads mentioned earlier. You want to maximize the potential of this technique and avoid any problems.Advertising of dietary supplements – limitations
The dietary supplements market is constantly developing. More and more Poles want to take care of their health by supplementing their diet with essential vitamins and minerals. However, if you are in this industry, you need to be careful. As dietary supplements concern health, their sale and advertising are limited by many regulations.
Polish and EU law very precisely defines the conditions for the sale and promotion Phone Number List of dietary supplements. Their advertising must be reliable, understandable and objective. You cannot use statements that could mislead the consumer. This applies in particular to: the properties of the supplement, especially its composition, quantity, durability, origin and production methods. Also avoid attributing to it an action that it does not possess. Moreover, do not suggest that the supplement has any special properties when in fact it is no different from others available on the market. Also pay attention to the graphic presentation of the ad. It should not contain elements that could indicate the presence of ingredients in the supplement that are not actually present.
but also to the sale of dietary supplements online. When offering such products, you must provide the customer with the following information:
name of the supplement,
list of ingredients,
list of excipients, especially those that could cause allergies,
the amount of individual ingredients,
net amount of the supplement,
the storage conditions,
name and address of the manufacturer,
country and place of origin,
instructions for use,
nutritional values.
All this information should be made available in such a way that the user can read it before making a purchase.
Also remember that in advertising dietary supplements you can only use the so-called permitted health and nutrition claims. It is also prohibited to refer to the recommendations of doctors and health specialists. However, you can still use health claims that take into account the recommendations of national associations of doctors, nutritionists and dietitians.
When creating a marketing strategy, you must also remember the provisions of the Act on Combating Unfair Competition. According to them, advertising cannot:
be contrary to legal provisions and moral principles,
mislead the consumer, thereby influencing his decisions,
appeal to customers' feelings,
give the impression of neutral information,
interfere with customers' privacy.
What should advertising dietary supplements look like on the Internet?
You already know what advertising dietary supplements should look like in a legal context. However, the Code of Good Advertising Practices contains many other rules that you must take into account when promoting your products on the Internet. What are they about? Let me explain.
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发表于 2023-10-10 15:11:34