In this case you can add a filter

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tags to collect data about visitors to a website. In this case, the Google tag allows you to send data from your site to a connected Google Analytics property. With GTM, you can create, manage, and publish tags without having to code them yourself. Choose tag type in Google Tag Manager Examples of Tags Here are examples of commonly used tags. These are tools and platforms often installed with GTM: Google Analytics Google Ads Conversion Tracking PageImprove Crazy Egg Hotjar ImpactHero Pinterest Tag .

LinkedIn Insight Twitter Universal Web Tag Facebook/Meta Pixel SplitSignal Jiangxi Mobile Number List Appcues HubSpot Intercom Mixpanel Salesforce Custom events and tracking What Are Triggers? Triggers are instructions for when tags should fire. Page views, form submissions, and link clicks are common examples of triggers. When a user views a page or clicks on a link, the associated tag is triggered. You must assign a trigger to each tag so that Tag Manager knows under what circumstances the tag should be activated. Analytics platforms like Google Analytics typically use page views as a trigger.



Indeed, the analysis data of each page visited by a user is essential. Alternatively, you may want a conversion tracking tag to only trigger when a user places an item in their cart. Or when he completes the payment process. When the event specified for each tag occurs, its trigger tells the tag to fire. Otherwise, this tag will not fire. And GTM will not execute the code snippet. You can also add filters to triggers to specify when you want the tags to fire. For example, you may want your support chat to only trigger on pages in the checkout funnel.