How exactly does remarketing work?

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For example, remarketing involves sending emails to a potential buyer after they have not completed their purchase or added an item to their wish list. Remarketing emails "remind" potential customers of your product, using the information you know about them.
A study conducted by AgilOne entitled "  Marketing Personalization Preferences of Shoppers Worldwide " found that the most effective remarketing emails can be divided into the following three categories:

58% of people respond positively to emails offering products they like or have seen in the past for sale.
51% say they like being treated like a VIP via email.
41% of people aged 25-34 rate emails containing a reference to their abandoned shopping cart as positive.
Retargeting and remarketing are both effective methods on their own, but a combination of the two can be the best strategy to boost your digital marketing efforts and improve your bottom line.

pixel-based retargeting
Pixel-based retargeting involves placing a retargeting pixel based on JavaScript code on your website or post-click landing page. Each time a visitor arrives on your website or post-click landing page, the pixel places an anonymous browser cookie in that visitor's browser.
When the visitor leaves your site and then browses other websites, the pixel lets djibouti united states of america your ad campaign provider - such as Google AdWords or Facebook - know that these visitors need to see your ads.

list-based retargeting
This form of retargeting involves using lists of your existing customers or visitors who have given you their email address. Depending on which platform (Google, Facebook, etc.) you ran your retargeting campaign on, you upload these email addresses there so that only these specific visitors see your ads.

How you can use Facebook, Google & Co. for your retargeting
There are a variety of third-party platforms for social and web-based retargeting, such as Google, Facebook, Instagram or Twitter.
To start a Facebook retargeting campaign, you need a Facebook Business Ads account. In the Facebook Ads Manager, select "Custom Audiences" in the "Audiences" section.